Content

Words that bring the work in.

Blog posts written for you every month. A button that writes a full draft from your own services and suburbs. Tools that show what your customers ask and your website doesn't answer yet. All in one place, and you see every post before it goes out.

Get started →See how it works
Posts on every planWritten for you, on a calendar you can see.
Write it with AIA full draft from your own facts.
You see it firstEvery post shows up 5 days before it goes live.
A plumber standing beside his van
New postYour blogSaved as a draft

What should it be about?

Written for Bayside Plumbing Co
Ideas for your business

How it reads

Tone
Length
Uses Genius Credits · you have 23
Writing your postHow to stop a blocked drain coming back
Writing it for your business
Friendly · Standard length
1Read your businessBayside Plumbing Co · Wynnum and 5 more
2Picked the angle
3Writing the headline
4Writing the sections
5Adding your suburbs and phone
6Saving it as a draft
Nothing goes live until you publish
Your draft is readyHow to stop a blocked drain coming back in Wynnum
Read your business
Picked the angle
Wrote the headline and sections
Saved it as a draft
How to stop a blocked drain coming back in Wynnum

If your drain has blocked twice this year, the problem is rarely the blockage itself. In older Wynnum and Manly homes it is usually what sits in the pipe after the water goes down.

Here is how to tell what you are dealing with, what you can safely try, and when it is time to call Bayside Plumbing Co on 07 3555 0142.

+ 4 more sections in the editor
Write it againChange the topic
Draft readySaved in your blog. Nothing is published until you say so.
01

Write. Or let Genius write it.

Every post starts as a draft on your blog. Type a title and a first line yourself, or give Genius a topic and get the whole thing back.

Write it with AI

Pick a topic, or tap one of the ideas made for your business. Choose how it reads and how long. About 20 seconds later there's a full draft in your editor.

  • Three tones. Friendly, Expert, or Straight to it.
  • Three lengths. Short, Standard or Long.
  • Your real facts only. Your services, suburbs and phone number. It never invents prices, reviews or guarantees.
  • Uses Genius Credits. If a draft fails, they come back.
  • Don't like it? Write it again, or change the topic.
Try it: tap an idea, then Write it for me.
Sample
New postYour blogSaved as a draft

What should it be about?

Written for Bayside Plumbing Co
Ideas for your business

How it reads

Tone
Length
Uses Genius Credits · you have 23
Writing your postHow to stop a blocked drain coming back
Writing it for your business
Friendly · Standard length
1Read your businessBayside Plumbing Co · Wynnum and 5 more
2Picked the angle
3Writing the headline
4Writing the sections
5Adding your suburbs and phone
6Saving it as a draft
Nothing goes live until you publish
Your draft is readyHow to stop a blocked drain coming back in Wynnum
Read your business
Picked the angle
Wrote the headline and sections
Saved it as a draft
How to stop a blocked drain coming back in Wynnum

If your drain has blocked twice this year, the problem is rarely the blockage itself. In older Wynnum and Manly homes it is usually what sits in the pipe after the water goes down.

Here is how to tell what you are dealing with, what you can safely try, and when it is time to call Bayside Plumbing Co on 07 3555 0142.

+ 4 more sections in the editor
Write it againChange the topic
02

Know what to write next.

We list everything a customer in your trade could ask, then check how much of it your website already answers. What's left is your topic gaps.

Sample
Back to your blog
Your content
What you talk about

Everything a business like yours could usefully answer, and how much of it your website already does.

23of 41 things worth saying about plumbing are covered56%

18 still to write. The subjects with the most left are at the top.

The job people search for most around the bay. They search the problem first, then a plumber.

Not covered yet
Already covered
  • Signs your drain is starting to blockOn your website
  • Clearing a blocked toilet without making it worseWe wrote it
  • What a blocked drain costs to fixOn your website

Hot water is a grudge buy. People compare types and running costs before they ring anyone.

Not covered yet
Already covered
  • Hot water repairsOn your website
  • Signs your hot water system is on its way outWe wrote it
Not covered yet
Already covered
  • Tap repairs and replacementsOn your website
  • Leak detectionOn your website
Not covered yet
Already covered
  • Gas fittingOn your website
  • Gas bayonets for the barbecueWe wrote it
Not covered yet
Already covered
  • Emergency plumbingOn your website
  • After-hours call-outsOn your website
  • Storm damage and floodingWe wrote it
Not covered yet
Already covered
  • Roof leaksOn your website
  • Gutter cleaningOn your website
Already covered
  • Bathroom renovationsOn your website
  • WaterproofingOn your website
  • Choosing tapwareWe wrote it
  • Shower screensOn your website
  • Renovation timelinesWe wrote it
Already covered
  • Backflow testingOn your website
  • Annual backflow reportsOn your website
  • Water pressure problemsOn your website
  • Water filtersWe wrote it
18 ready to writeClear
Add these to your schedule

Nothing is written until you say so, and you can stop any of them later.

18 to write, at 2 a month. That is 9 months of content, from November 2026 to July 2027.

Thu 5 NovWhy drains block again after they are clearedBlocked drains
Thu 19 NovTree roots in old clay pipesBlocked drains
Thu 3 DecGas or electric for a family homeHot water systems
Thu 17 DecHeat pumps and the rebateHot water systems
and 14 more, carrying on to July 2027.

18 added, running to July 2027.

You will see each one before it is published. Nothing needs approving. Stop any you do not want, or ask for a change.

Back to your blog
What you talk about

How much of what your customers ask your website already answers.

23of 41 covered56%
Not covered yet
Already covered
  • Signs your drain is starting to blockOn your website
  • Clearing a blocked toilet without making it worseWe wrote it
  • What a blocked drain costs to fixOn your website
Not covered yet
Already covered
  • Hot water repairsOn your website
  • Signs your hot water system is on its way outWe wrote it
Not covered yet
Already covered
  • Tap repairs and replacementsOn your website
  • Leak detectionOn your website
Not covered yet
Already covered
  • Gas fittingOn your website
  • Gas bayonets for the barbecueWe wrote it
Not covered yet
Already covered
  • Emergency plumbingOn your website
  • After-hours call-outsOn your website
  • Storm damage and floodingWe wrote it
Not covered yet
Already covered
  • Roof leaksOn your website
  • Gutter cleaningOn your website
Already covered
  • Bathroom renovationsOn your website
  • WaterproofingOn your website
  • Choosing tapwareWe wrote it
  • Shower screensOn your website
  • Renovation timelinesWe wrote it
Already covered
  • Backflow testingOn your website
  • Annual backflow reportsOn your website
  • Water pressure problemsOn your website
  • Water filtersWe wrote it
18 ready
Add these to your schedule

Nothing is written until you say so, and you can stop any of them later.

18 to write, at 2 a month. That is 9 months of content, from November 2026 to July 2027.

Thu 5 NovWhy drains block again after they are clearedBlocked drains
Thu 19 NovTree roots in old clay pipesBlocked drains
Thu 3 DecGas or electric for a family homeHot water systems
Thu 17 DecHeat pumps and the rebateHot water systems
and 14 more, carrying on to July 2027.

18 added, running to July 2027.

You will see each one before it is published. Nothing needs approving. Stop any you do not want, or ask for a change.

Try it: open a subject, untick what you don't want, then Add to my schedule.
Something to cover this monthTermites, storm-season gutters, the new branch. We lead with it for the rest of the month.“Hot water rebates before summer”
Never write aboutA competitor's name, your prices, a service you've stopped. Kept as you wrote it.“No pricing. No pool work.”
When it goes outPick the days and the time. Pick none and we spread them across the month, off the weekend.Thursdays · 9:00 am
03

It goes out on its date. You stay in charge.

Your blog is a calendar, not a pile. Each post publishes on its day, and you see it 5 days before. Stop one, or ask for a change, right from the row.

Sample
Your content
Your blog

Articles going onto your website. Each one publishes on its date. You do not need to approve anything. Stop one you do not want, or ask for a change.

2 a month, and you see each one 5 days before it goes out · How these are chosenMeta dataSchemaRSS feedSitemap
October 2026
8Thu
Signs your hot water system is on its way outOn your website · 9:00 am
Published
22Thu
Clearing a blocked toilet without making it worseOn your website · 9:00 am
Published
November 2026
5Thu
Why drains block again after they are clearedYou see it 5 days before · 9:00 am
In 19 days
19Thu
Tree roots in old clay pipes: what Wynnum homes should knowYou see it 5 days before · 9:00 am
In 33 days
December 2026
3Thu
Gas or electric hot water for a Manly family homeYou see it 5 days before · 9:00 am
In 47 days
17Thu
Heat pumps and the rebate, in plain wordsYou see it 5 days before · 9:00 am
In 61 days
Your blog

2 a month. You see each one 5 days before it goes out.

October 2026
8Thu
Signs your hot water system is on its way outOn your website · 9:00 am
Published
22Thu
Clearing a blocked toilet without making it worseOn your website · 9:00 am
Published
November 2026
5Thu
Why drains block again after they are clearedYou see it 5 days before · 9:00 am
In 19 days
19Thu
Tree roots in old clay pipes: what Wynnum homes should knowYou see it 5 days before · 9:00 am
In 33 days
December 2026
3Thu
Gas or electric hot water for a Manly family homeYou see it 5 days before · 9:00 am
In 47 days
17Thu
Heat pumps and the rebate, in plain wordsYou see it 5 days before · 9:00 am
In 61 days
Meta dataSchema: article, how-to or questionsRSS feedSitemapDraft, private or scheduledShare links tagged for AnalyticsPick a post design
BPBayside Plumbing CoThursday at 9:00 am · Wynnum

Drain blocked again? In older bayside homes it is usually tree roots in the clay pipes, not what you flushed. We put a camera down first so you see the cause before we fix it. Same-day visits around Wynnum, Manly and Lota.

Blocked twice this year?Book a camera check · 07 3555 0142
LikeCommentShare

Posts written for the platform

A picture that suits it, words that sound like you. Sample

Connections

Connect each account once. Your posts go out at the times on your schedule.

fFacebookPosts to your Facebook pageConnected
IGInstagramPosts and reels. Linked to the Facebook pageConnected
Google Business ProfilePosts on your Google listing, in Maps and searchWaiting on Google

Your social accounts, connected once

Facebook, Instagram and your Google listing. Posts go out at the times on your schedule. Coming soon

And your social posts, on the same calendar

Social posts are written each week from what the season is doing to your trade, the jobs you do, and the questions people ask before they book. Your own suburbs go in, so it reads like it's from you.

  • Auto create writes next week for you. Wait for your OK, or let it post by itself.
  • Post designs and pictures from your own photos first.
  • Share any blog post to Facebook or LinkedIn in one tap.
More about social posts →
04

Check it before Google does.

Every post gets a score for the phrase you want to be found for, and a count of every word and phrase you've used. Type a different phrase and watch it change.

Sample
WebsiteBlog
How to stop a blocked drain coming back…Draft · saved
Draft · Bayside Plumbing Co · 6 min read

How to stop a blocked drain coming back in Wynnum

If you have had a blocked drain in Wynnum cleared twice this year, the blockage is rarely the real problem. In older homes around the bay it is usually what sits inside the pipe after the water finally goes down.

Why a blocked drain in Wynnum keeps coming back

Most houses here were built with clay sewer pipes. Clay is strong, but the joints every metre let in fine tree roots looking for water. A plunger or a bottle from the supermarket moves the water, but the roots stay, and they catch paper, grease and wipes all over again.

The other common cause is a pipe that has dropped slightly over the years. Water sits in the low spot, and whatever is in the water settles there.

What you can safely try first

Pour a kettle of hot, not boiling, water down the drain and wait ten minutes. If the water drains slowly but does drain, keep wipes, fat and food scraps out of it for a week and watch it. Skip the caustic cleaners. They can damage older pipes and they do nothing to roots.

When to call a plumber

If more than one fixture is slow, if you hear gurgling from the toilet when the shower runs, or if water comes up through the yard gully, the blockage is further down the line. That is the time to get a camera in the pipe so you fix the cause, not the symptom.

A drain camera shows exactly where the roots are getting in. From there you can choose between clearing the line with a high-pressure jetter or relining the pipe so it does not happen again. Ask for the footage. A good plumber will show you what they found before they recommend anything.

Bayside Plumbing Co clears and relines drains across Wynnum, Manly, Lota and Cannon Hill. Call 07 3555 0142 for a same-day visit.

Post settingsSEOPage speedAsk Genius
86Chance of rankingStrongOut of 100, for the phrase below.
212 words counted

Anything over about 4% starts to look like stuffing. Nothing is that high.

Draft · Bayside Plumbing Co · 6 min read

How to stop a blocked drain coming back in Wynnum

If you have had a blocked drain in Wynnum cleared twice this year, the blockage is rarely the real problem. In older homes around the bay it is usually what sits inside the pipe after the water finally goes down.

Why a blocked drain in Wynnum keeps coming back

Most houses here were built with clay sewer pipes. Clay is strong, but the joints every metre let in fine tree roots looking for water. A plunger or a bottle from the supermarket moves the water, but the roots stay, and they catch paper, grease and wipes all over again.

The other common cause is a pipe that has dropped slightly over the years. Water sits in the low spot, and whatever is in the water settles there.

What you can safely try first

Pour a kettle of hot, not boiling, water down the drain and wait ten minutes. If the water drains slowly but does drain, keep wipes, fat and food scraps out of it for a week and watch it. Skip the caustic cleaners. They can damage older pipes and they do nothing to roots.

When to call a plumber

If more than one fixture is slow, if you hear gurgling from the toilet when the shower runs, or if water comes up through the yard gully, the blockage is further down the line. That is the time to get a camera in the pipe so you fix the cause, not the symptom.

A drain camera shows exactly where the roots are getting in. From there you can choose between clearing the line with a high-pressure jetter or relining the pipe so it does not happen again. Ask for the footage. A good plumber will show you what they found before they recommend anything.

Bayside Plumbing Co clears and relines drains across Wynnum, Manly, Lota and Cannon Hill. Call 07 3555 0142 for a same-day visit.

Post settingsSEOPage speedAsk Genius
86Chance of rankingStrongOut of 100, for the phrase below.
212 words counted

Anything over about 4% starts to look like stuffing. Nothing is that high.

Try a phrase:

A writing assistant that floats beside your page

Open it on any page and drag it next to your words. It counts the terms the pages ranking above you share, and shows if you use each one lightly, naturally or too much. The counts move as you type.

  • Word use for the whole page or one section.
  • Competitor terms: how many of the top ten use each one.
  • Do it for me. Safe adds each missing term once. Aggressive pushes harder. Undo is one step.
  • Ask Genius to work one word in, or say it differently.
Try it: tap Missing, then Do it for me › Safe.
Sample
WebsiteBlog
Blocked drainsService page · saved
Bayside Plumbing Co
Blocked drains cleared, same day, around the bay
What we do

Every plumber on our team is a plumber you can check. We clear blocked drains with a camera first, so we fix the cause and not the symptom. Our hot water repairs are usually done within 24 hours, and our gas fitting comes with a compliance certificate every time.

Why locals call us

A licensed plumber who knows the older pipes in Wynnum, Manly and Lota. Ask for a free quote and we call you back today.

Pin
MeasureAll sections · whole page340 words
Safe pass3 sentences across Services and About. 9 terms natural, from 6. Undo
plumber4.1%heavy
14 uses in 340 words reads heavy. Cut one, or say it differently.Ask Genius
blocked drains1.2%natural
Where pages like this land. Leave it.
hot water0.9%natural
Where pages like this land. Leave it.
same day0.3%light
Once more would read naturally, later in the page.Ask Genius
emergency plumber0.2%light
Once more would read naturally, later in the page.Ask Genius
leak detection0.0%not used
Not used yet. It would sit naturally in Services.Ask Genius
plumber wynnum0.4%natural
Where pages like this land. Leave it.
gas fitting0.6%natural
Where pages like this land. Leave it.
free quote0.1%light
Once more would read naturally, in a second sentence.Ask Genius
upfront pricing0.0%not used
Not used yet. It would sit naturally in Services.Ask Genius
fully insured0.0%not used
Not used yet. It would sit naturally in About.Ask Genius
licensed plumber0.8%natural
Where pages like this land. Leave it.
3 terms not used. 1 looks heavy.
Pin
MeasureAll sections · whole page340 words
Safe pass3 sentences across Services and About. 9 terms natural, from 6. Undo
plumber4.1%heavy
14 uses in 340 words reads heavy. Cut one, or say it differently.Ask Genius
blocked drains1.2%natural
Where pages like this land. Leave it.
hot water0.9%natural
Where pages like this land. Leave it.
same day0.3%light
Once more would read naturally, later in the page.Ask Genius
emergency plumber0.2%light
Once more would read naturally, later in the page.Ask Genius
leak detection0.0%not used
Not used yet. It would sit naturally in Services.Ask Genius
plumber wynnum0.4%natural
Where pages like this land. Leave it.
gas fitting0.6%natural
Where pages like this land. Leave it.
free quote0.1%light
Once more would read naturally, in a second sentence.Ask Genius
upfront pricing0.0%not used
Not used yet. It would sit naturally in Services.Ask Genius
fully insured0.0%not used
Not used yet. It would sit naturally in About.Ask Genius
licensed plumber0.8%natural
Where pages like this land. Leave it.
3 terms not used. 1 looks heavy.

Content gap: what the top ten have and you don't

We read the ten sites that rank for your trade and area, list every service page and post they publish, and group them so nine ways of saying “blocked drains” count once. Then we show what your site is missing.

  • Add to a pool the ones that suit you. Dismiss the rest for good.
  • A real brief for each: titles, outline, questions to answer, length.
  • Three ways to write it: answer first, problem then fix, or step by step.
  • The draft lands in your editor using Genius Credits, unpublished until you say so.
Sample
Content
Content gap

The pages and posts the top ten all have and this site has not, then brief and write them.

✓Scan2Gaps3Pool (1)4Brief and write
Only show what is missingPlumber · Brisbane bayside · top ten read 14 Oct
Service pages they have5
Blocked drains
10 of 10 have itCovered
Hot water installs
9 of 10 have itCovered
Drain relining
7 of 10 have it
Backflow testing
6 of 10 have itCovered
Water filters
5 of 10 have it
Pages they have4
Areas we cover
9 of 10 have it
Our licences
7 of 10 have it
Pricing guide
6 of 10 have it
Reviews
8 of 10 have itCovered
Posts they have5
Heat pump rebates explained
8 of 10 have it
What a drain camera shows
7 of 10 have it
Burst pipe: first steps
7 of 10 have it
Choosing a hot water size
6 of 10 have it
Is a dripping tap costing you?
5 of 10 have it
Content gap

What the top ten have that your site has not.

2Gaps3Pool (1)
Heat pump rebates explained
8 of 10 have it
What a drain camera shows
7 of 10 have it
Burst pipe: first steps
7 of 10 have it
Choosing a hot water size
6 of 10 have it
Is a dripping tap costing you?
5 of 10 have it
Areas we cover
9 of 10 have it
Our licences
7 of 10 have it
05

Rather hand it over? Our team does it.

Add any of these from Grow your business in your dashboard. Each one is its own order, with its own chat, so you can see where it's up to.

Blog Writing

$250 a month

Two researched, search-ready articles on your website every month, on top of your plan. We pick the topics, write them and publish them.

  • Topic research for your trade and area
  • Pictures and formatting done
  • Cancel before your next bill

Video Creation

$399 a month

Two short videos a month from your own jobs and photos, cut for your feed, reels and website.

  • Script, voiceover and captions
  • Your logo, colours and phone number
  • Yours to use anywhere

Press Releases

$450 each

Got news? A new van, a new location, a big local job. A writer turns it into a news story and sends it out.

  • Written in a news style
  • Sent to local and industry networks
  • A report of where it ran

Social Creation

Price on request

New to social? We set up your business pages and hand you the logins. The accounts are yours.

fIGXPT
  • Logo, cover picture, hours and contact details
  • Linked back to your website

Facebook Posts

Price on request

We post for you, reply to comments and keep your page active, so it looks like someone's home.

  • Scheduled posting
  • Comments and messages answered
  • Cancel before your next bill
How it works

Four steps, then it runs.

Most of it is done before you open the dashboard. The bits you choose to do take minutes.

1

We read your site

Your services, your suburbs, and every question your pages already answer.

2

Topics get lined up

The gaps first. Tick what you want, steer it, or leave it to us.

3

You see it first

Each post shows 5 days ahead. Stop it, or ask for a change.

4

It goes live

On your blog, with meta data, schema and a sitemap entry. Then share it.

The details

Everything that's in it.

Grouped the way you'll use it: write, plan, publish, measure.

  • Write it with AIFull drafts from a topic, a tone and a length.
  • Write it yourselfA title and a first line, straight into the editor.
  • Ideas for your businessTopic ideas made from your own services.
  • What you talk aboutEvery subject in your trade, and how much you've covered.
  • Monthly focus and no-go listSteer the topics. Days and time are yours too.
  • Content gapThe pages and posts the top ten have and you don't.
  • Your blog calendarGrouped by month. Stop or change any post.
  • Schema and meta dataArticle, how-to or questions, sent on publish.
  • RSS feed and sitemapYour blog at /blog/rss.xml, every post in the sitemap.
  • Chance of rankingA score out of 100 for the phrase you pick.
  • Word and phrase countsFlags anything over about 4% before it looks like stuffing.
  • Writing assistantFloats beside any page. Safe or Aggressive fixes, with undo.
Plans

Blog posts on every plan.

Every plan comes with your blog and the tools to write it. Compare what each plan includes on the pricing page.

Starter
$29.99
AUD a month, inc GST
  • Your blog, on your own website
  • Write it with AI, from your own facts
  • Topic gaps and the writing assistant
  • Content gap and Chance of ranking
Get started
Business
$99
AUD a month, inc GST
  • Your blog, on your own website
  • Write it with AI, from your own facts
  • Topic gaps and the writing assistant
  • Content gap and Chance of ranking
Get started
Pro Most popular
$199
AUD a month, inc GST
  • Your blog, on your own website
  • Write it with AI, from your own facts
  • Topic gaps and the writing assistant
  • Content gap and Chance of ranking
Get started
Managed
$299
AUD a month, inc GST
  • Your blog, on your own website
  • Write it with AI, from your own facts
  • Topic gaps and the writing assistant
  • Content gap and Chance of ranking
  • A named account manager who plans them with you
Get started

How many posts we write for you each month depends on your plan (see the pricing page). Need more? Blog Writing adds 2 articles for $250 a month. Genius Credits top up from Billing.

Questions

Fair questions.

Anything else, email support@localgenius.com.au and a person will answer.

Do I have to approve every post?
No. Each post publishes on its date and you see it 5 days before it goes out. If you don't like one, stop it or ask for a change. Nothing needs a tick from you to go live.
What does Write it with AI know about my business?
Only the real facts from your website: your business name, the services you list, your suburbs, your city and your phone number. Any sentence that claims a price, a number of years, a review or a guarantee is taken out, so it never makes things up about you.
What does an AI draft cost?
It uses Genius Credits. If a draft fails, you get them back. Your balance sits at the foot of your menu, and you can top up from Billing whenever you like.
How do you pick what to write about?
We read your website the way a search engine does and look for what it doesn't answer yet. Then the questions customers in your trade ask before they book, and the work you do that your site never mentions. Anything already written or already planned is skipped, so nothing gets covered twice.
Can I steer it?
Yes. Tell us one thing you want covered this month, like termites or storm-season gutters, and list anything we should never write about. You also pick the days and the time posts go out. How many you get is set by your plan.
Will it read like SEO spam?
It's built not to. The word counts show the range that real, helpful pages land in, and warn you when a word is used too much. When you let Genius fill gaps, the Safe pass adds each missing term once, only where it reads naturally, and you can undo it in one step.
Who owns the social accounts you set up?
You do. With Social Creation we make the business pages in your name, add your logo, cover picture, hours and contact details, link them to your website, and hand you the logins.
What's a press release, and when would I want one?
It's a short news story about something real: a new location, a second van, an award, a big local job. A writer drafts it in a news style, it's sent out through local and industry news networks, and you get a report of where it ran.

Be the business that answers the question.

Your first posts are written for you. The tools to write more are already in your dashboard.

Get started →See pricing