SEO

Your Google score.
And the button that fixes it.

LocalGenius checks how your website is set up for Google, gives it a score out of 100, and puts a Fix it button on every problem. Most fixes take one click.

Get started →Try the fixes

No ranking promises. The score grades what we can measure and change.

Website live · since 14 Sept 2026
Ask Genius View site
Edit website
Main menu
SEO
Overview Writing assistant Content gap Competitors Page speed Technical SEO Schema Snippets LLM for AI Redirects
Search setup
1 of 10 areas reviewed
Whole site

Barely started

This grades how the site is set up: the things we can measure and change. It is not a prediction of where you will rank.

If you do nothing else
These are worth the most
SEO · Overview
Barely started
If you do nothing else
These are worth the most
Try it

Press Fix it. Watch the score climb.

This is a sample plumbing site, scored the way LocalGenius scores yours. Every point has an address: what's wrong, what it's worth, and the button that fixes it.

Fix itOne clickWe change it for you, straight away. Undo is right there.
Pick oneTwo or three plain choicesLike which page an old address should go to. Pick, and it's done.
Takes you thereA short tripSome fixes live in the editor or Settings. The button takes you to the spot.

Barely started

Harper Plumbing, Wynnum Sample
Everything in SEO

Ten tools. One menu.

Content first, then the things you set once and forget. These are the real screens. Have a play.

Say what your customers search for.

We read the pages that rank for your search and list the words they share. You see, section by section, which ones your page is missing. Then one pass adds them, in plain sentences.

Writing assistant

The words the ranking pages share, and where yours are missing.

Sample
Homepage, as it is now
Section by section
240 words
Hero
34 words · pages like this use 25–45
licensed plumbersame day
Services
96 words · pages like this use 120–200
blocked drainshot wateremergency plumbergas fittingleak detection
Why us
88 words · pages like this use 80–140
same dayfully insuredupfront pricing
Do it for me
Two speeds
Safe adds each missing word once, where it reads naturally.

Find the pages you're missing.

If nine of the top ten plumbers have a hot water page and you don't, that's a gap. Add the ones worth writing, and Genius drafts each one into your editor.

Content gap

Pages the top ten all have, and this site hasn't.

Sample
1 Scan2 Gaps3 Pool4 Brief and write
For "plumber wynnum"
7 pages and 3 posts the top ten share
Top ten
Blocked drains10 of 10 have it · 1,900 searches a month
Page
Hot water repairs and replacement9 of 10 · 1,300 a month
Page
Emergency plumber, 24 hours9 of 10 · 1,100 a month
Page
What to do when a pipe bursts7 of 10 · 880 a month
Post
Leak detection8 of 10 · 720 a month
Page
Your pool is empty
Add the ones worth writing. Each draft uses Genius Credits.

See who ranks, and how they talk.

The five or ten sites above you for your search, the words they have in common, and which of those you never use.

Competitors

Who comes up for your search, and the words they share.

Sample
Who ranks
The five above you, for "plumber wynnum"
01Rapid Flow Plumbingblocked drains · same day
02Northside Plumbing Co.licensed · upfront pricing
03Pipe Dreams Plumbingbathrooms · gas fitting
04Metro Emergencyemergency · burst pipes
05Harbour Hot Waterhot water · heat pumps
Landing pages for this search
Who says what
TermUsed byYou
licensed plumber10/102×
blocked drains10/101×
same day9/103×
emergency plumber9/10—
gas fitting8/10—
leak detection8/10—
upfront pricing7/10—

Context, not copying. Use the shared language to be understood.

Find out what slows you down.

What the page weighs, where the weight sits, and which scripts load before your words do. Publish with Speed up and the photos, fonts and scripts get sorted on the way out.

Page speed

What the page weighs, and which of it is worth fixing.

Sample
Measured, not promised
Slow, and it costs you
On a phone, your first words show at 4.2s. People start leaving at three.
Weight2.2 MB
Requests47
Desktop71
Other people's scripts
We can defer them. We can't make them smaller.
Live chat widget 214 KB
Loads before your words do
Booking provider 84 KB
Needed on one page, loading on all
Font provider 27 KB
A trip to another server before text
The fixing happens when you publish
Photos resized, fonts trimmed, scripts deferred.

The groundwork, switched on.

Indexing, robots.txt, sitemap, canonical links, RSS and image sitemap. On by default, with what Google last saw.

Technical SEO

The groundwork that lets Google find, read and follow the site.

Search Console connected
Search indexing
Let published pages appear in search.
robots.txt
Tell crawlers what to read, and where the sitemap is.
XML sitemap
Every published page, kept current as you publish.
Canonical links
Say which address is the real one.
RSS feed
A feed of your posts.
Image sitemap
Let your photos show in image search.
Last fetched
What Google saw
Sitemap fetched2 days ago
Pages indexed5 of 5
Crawl errors0

Tell Google exactly what you are.

Pick your trade, and the hidden labels Google reads (called schema) are written from your business details. Test them with Google, then add them to every page.

Schema

Tell Google what the business is. The markup writes itself.

Sample
TradeDetailsThis pageCheck
Step four
The markup, written for you
{ "@type": "Plumber", "name": "Harper Plumbing", "telephone": "0400 123 456", "address": "Wynnum QLD 4178", "openingHours": "Mon–Fri 7:00–17:00", "areaServed": ["Wynnum", "Manly", "Lota", "Tingalpa"] }
Test
Ask Google
Runs Google's rich results test.
On the site
Not yet
One click adds it to every page.

Choose what Google shows.

The blue title and the two lines under it. Type, and see it as Google will, with a counter so nothing gets cut off. Try it.

Snippets

What each page looks like in a Google result.

Sample
How it may appear
In a Google result
Its own snippet
HHarper Plumbing
harperplumbing.com.au › services
Plumbing services in Wynnum | Harper Plumbing
Blocked drains, hot water, leaks and gas fitting, done the same week by licensed plumbers. Call 0400 123 456.

Decide what AI says about you.

ChatGPT and Google's AI answers read websites too. Allow them, block them, or let them quote a short summary you approve for each page.

LLM for AI

What AI tools may say about you, in words you approve.

Sample
Policy
What AI systems may do with the site
Published at /llms.txt
What they may say
Approved
# Harper Plumbing ## Homepage Harper Plumbing is a licensed plumbing business in Wynnum, Brisbane, offering same-week service for blocked drains, hot water and leaks. ## Contact Call 0400 123 456 or send a quote request. Enquiries are answered the same day.

Never send anyone to a dead page.

Rename a page and the old address forwards on its own, so visitors and rankings follow. Check every redirect with one button.

Redirects

Old addresses keep working, and rankings follow the new page.

Sample
Rules
3 redirects
Old addressGoes toChecked
/our-services/servicesWorking
/blog/postsWorking
/get-a-quote/quoteNot checked
Automatic redirects
Rename a page and the old address sends people to the new one.
The honest half

What a score can't tell you.

Lots of free tools give you a number and a fright. Ours says plainly what it grades, and what it doesn't.

Not measured

Where you rank

A setup score can't tell you your spot on Google for a search, or whether it moved. We won't pretend it can.

Not measured

Whether the phone rang

That's the score that pays. It lives in your Inbox and call log, not here.

Not controlled

Your name around the web

Reviews, directories and mentions on other sites count too. SEO Management can help there.

Speed is one fifth of the score, on purpose. A fast page with nothing on it isn't a well set-up site.
How it works

Three steps. Most of them one click.

1

Open SEO in your dashboard

Your score is waiting, built from five parts: Speed, Content, Technical, Local and identity, and Search appearance.

2

Press Fix it, top to bottom

The list is sorted by what each fix is worth. Every change can be undone, and Genius keeps a note of what it did.

3

Publish with Speed up

Photos are resized, fonts trimmed and scripts held back as your site goes live. Then write the pages the content gap found.

The details

Everything that's in it.

  • Score out of 100Five parts, weights shown: Speed 25, Content 25, Technical 20, Local 15, Search appearance 15.
  • Fix it on every problemOne click, a plain choice, or a button to the right spot. All undoable.
  • Writing assistantWords the ranking pages share, section by section. Safe or aggressive pass.
  • Content gapPages and posts the top ten have that you don't, briefed and drafted for you.
  • CompetitorsTop five or ten for your search, and the words they use.
  • Page speedPhone score, weight, slow scripts, and Speed up when you publish.
  • Technical SEOIndexing, robots.txt, XML and image sitemaps, canonical links, RSS.
  • SchemaYour trade, hours and service areas written as markup, tested with Google.
  • SnippetsTitle and description for each page, with a live Google preview.
  • LLM for AIAllow, block, or approve the summaries AI tools may quote. Published as llms.txt.
  • RedirectsAutomatic when you rename a page, checked so none point at a dead page.
  • Works with Search ConsoleSee when Google last fetched your sitemap and how many pages it indexed.
Which plan it's on

The SEO tools come with your website.

Every plan comes with the SEO console in the dashboard. Compare what each plan includes on the pricing page. Writing a new page or post from the content gap uses Genius Credits.

Starter

$29.99 /month

A small, tidy site that gets found.

SEO console, score and Fix it buttons

Business

$99 /month

A full website for a working business.

SEO console, score and Fix it buttons

Pro

$199 /month

Website, content and ads working together.

SEO console, score and Fix it buttons

Managed

$299 /month

We look after all of it for you.

SEO console, score and Fix it buttons
SEO Management

Rather we did it for you?

Our SEO specialists do the work every month: fix the site, set up your Google Business Profile, chase the phrases worth winning, and send you a monthly report that shows what moved.

See prices →

Month to month. Cancel before your next billing date.

Get FoundTechnical and on-page fixes, Google Business Profile done properly, your key phrases tracked and reported monthly.
Grow LocalEverything in Get Found, plus pages for the areas you serve and listings and links that build local trust.
Lead the MarketEverything in Grow Local, plus city-wide phrases and content, links and press every month.
Questions

Straight answers.

Will this get me to number one on Google?
Nobody can promise that, and we won't. The score grades how well your site is set up: the things we can measure and change. Rankings also depend on reviews, other websites and your competitors. What we can promise is that every point we can control has a Fix it button.
I'm not technical. Can I still use it?
Yes. Most fixes are one button. Some ask you to pick between two or three plain options. A few send you to the right place, like the editor or Settings, and say why. Every fix can be undone.
What is "LLM for AI"?
Tools like ChatGPT and Google's AI answers read websites too. You choose whether they may, and you approve the short summary they can use for each page. We publish it for you as an llms.txt file.
Where does the competitor information come from?
We read the top ten sites that come up for your search, the way a search engine does, and group what they cover into topics. Your site is compared against that.
Does it cost extra?
The SEO console is part of your plan. Writing a draft page or post from the content gap uses Genius Credits. A fresh competitor scan uses credits too; the saved scan for your trade is free.
What if I'd rather not do any of it?
That's what SEO Management is for. Our specialists do the work each month, and you get a monthly report. Prices are on the pricing page, or talk to us.

See your score today.

Build your site, open SEO, and the first three fixes are waiting for you.

Get started → See pricing