LocalGenius for optometrists

Frames get picked on Instagram. Eye tests get found on Google.

Your eye tests page, your kids' eye tests page and your new frames, all in one place, with every message in one inbox. Bookings stay in the practice software you already use. Follow one Sunday-night question, start to finish.

What do you do, and where?

From $29.99 a month. Free domain for the first year.

  1. Sun 8:47pm · Asked"Do you bulk bill eye tests?"
  2. Mon 8:15am · AnsweredWith your Eye tests page
  3. Wed 4:30pm · New framesPosted to Instagram + Facebook
  4. Thu next week · ReviewAbout the frames, not the eyes

Follow the whole story ↓Sample customer

Optometrist websites LocalGenius has made

Tap one to see it big. Sample practices

One new customer, start to finish

Sunday, 8:47pm. "Do you bulk bill eye tests?"

Claire runs Hartley Optometrists on Burke Road, Camberwell, with Ben looking after the front desk and the frames. Sophie has never been in. This is how one Facebook question turns into two eye tests, a new pair of glasses and a review.

Hartley Optometrists, Claire, Ben and Sophie are made up to show how it works
8:47pmSunday

The question every optometrist gets, on a Sunday night.

Sophie's glasses are scratched and her daughter keeps squinting at the TV. She messages Hartley on Facebook. It lands in your LocalGenius inbox next to your Instagram messages, website chat and emails, each one marked with where it came from.

  • Facebook, Instagram, website chat, forms and email in one inbox
  • Nobody has to answer at 9pm
Sample
Sunday 11 October
8:47
LocalGeniusnow
Facebook message · Sophie K.

"Hi! Do you bulk bill eye tests? Mine's overdue, and can you see my daughter too? She's 7."

LocalGenius7:12pm
Instagram message · Raj P.

"Are the tortoiseshell frames in the window still there?"

8:48
Inbox
AllUnanswered 4Facebook
S
Sophie K.8:47pm
Facebook

Hi! Do you bulk bill eye tests? Mine's overdue, and can you see my daughter too?

R
Raj P.7:12pm
Instagram

Are the tortoiseshell frames in the window still there?

H
Helen M.5:40pm
Website chat · Lenses page

Can I bring my own frames in for new lenses?

T
Tom B.Sat
Email

Are my glasses ready to pick up yet?

M
Mia L.Fri
Website form · Contact lenses

You: Thanks Mia, your trial lenses are ready at the desk.

InboxHomeAskPostsMore
8:15amMonday

Ben answers with your pages, not a guess.

How you bill, what it costs and how long a test takes are already on your Eye tests page, in your words. Ben taps two saved replies, the Eye tests page and the Kids' eye tests page, and it's sent back on Facebook. Sophie books herself and her daughter in for Thursday, in the booking system you already use.

Your Book an eye test button opens OMOptomate SXSunix Your booking link
Sample
Inbox
AllUnansweredFacebook
S
Sophie K.Sun

Do you bulk bill eye tests? Mine's overdue…

Facebook
R
Raj P.Sun

Are the tortoiseshell frames in the window…

Instagram
H
Helen M.Sun

Can I bring my own frames in for new lenses?

Website chat
T
Tom B.Sat

Are my glasses ready to pick up yet?

Email
M
Mia L.Fri

Do you have trial contact lenses?

Website form
S
Sophie K.FacebookNew to Hartley · messaged your Facebook page
Add a noteMark done
Sunday 11 October
Sophie K. · Facebook · 8:47pmHi! Do you bulk bill eye tests? Mine's overdue, and can you see my daughter too? She's 7.
Monday 12 October
Ben · 8:15amMorning Sophie, thanks for asking. Everything about our eye tests is on this page, including Medicare, what you'll pay and how long it takes, and you can book a time there. We see kids too. Ben, Hartley Optometrists
Eye tests at Hartleyhartleyoptometrists.com.au/eye-tests
Kids' eye testshartleyoptometrists.com.au/kids-eye-tests
Sophie K. · Facebook · 8:31amPerfect, booked us both in for Thursday after school. Thank you!
Saved repliesEye testsKids' eye testsGlasses readyContact lenses
Reply on Facebook…Send
4:30pmWednesday

New frames on the wall. A post by 5.

A box of new frames comes in. Ben snaps a customer trying a pair on (with her OK) and drops it into Posts. Genius writes the words for Hartley and the season, Ben reads it and taps Schedule. Sophie sees it that night and saves it for Thursday.

  • Posts written for your shop, waiting for your OK
  • Instagram, Facebook and Google in one go
Sample
New post · New framesWritten by Genius · waiting for Ben's OK
Genius wrote
New on the wall this week: honey, tortoiseshell and crystal-clear frames. Pop in and try a few on, no appointment needed for a browse. Burke Road, Camberwell.
InstagramFacebookGoogle
EditSchedule for 5pm
5:02
Instagram
hartley.optometristsCamberwell, Melbourne
86 likes
hartley.optometrists New on the wall this week: honey, tortoiseshell and crystal-clear frames. Pop in and try a few on. #camberwell #newglasses
sophie.k saved this · View all 9 comments
11:20amNext Thursday

Glasses picked up. A review about the frames and the service.

Sophie collects two pairs, the honey frames from the post and a bendy blue pair for her daughter. LocalGenius sends a review request by text, asking about choosing frames, the service and pick-up. Her review lands on Google, and your profile shows the hours, the Book online button and the new frames post.

  • Review requests by text or email, sent when you say
  • Google profile hours and posts kept up to date
Sample
Ask Sophie for a review
Glasses collected Thursday 11:05am · by text
What it asks about
Choosing framesThe servicePick-upEyesight or results
Message
Hi Sophie, hope you and Ella are loving the new frames! If you've got a minute, a Google review about choosing them with us would mean a lot. Ben, Hartley Optometrists
g.page/hartley-optometrists/review
About the shop, the frames and the peopleOne text, no reminders unless you want them
EditSend
Googleoptometrist camberwell

Hartley Optometrists

4.9 ★★★★★ (184)
Optometrist in Camberwell, Victoria
Book onlineCallDirectionsWebsite
Open · Closes 5:30pm · Late night Thursday
S
Sophie K.Just now
★★★★★New

Ben was so patient while I tried on about twenty frames, and he found a pair I love. My daughter picked bright blue ones and hasn't stopped showing them off. Ready in a week, as promised.

Reply from the owner · Thanks Sophie! Enjoy the honey frames, and say hi to Ella. Claire

That was one Sunday question. LocalGenius does it for every one.

  • Askedon Facebook
  • One inboxevery channel
  • Eye testsyour page
  • Kidstheir own page
  • Bookedin your software
  • Framesposted
  • Reviewon Google
  • Reportevery month
Your pages

The page that answers, before they ask.

People don't search "optometrist". They search "eye test near me", "kids' glasses Camberwell" and "do you bulk bill". Each of those gets its own page, in your words, and you approve every one before it goes live.

Sample pages
hartleyoptometrists.com.au/eye-tests
Hartley OptometristsBook an eye test
Home › Eye tests

Your eye test, explained before you book.

How long it takes, what to bring, and how billing works here. Then pick a time that suits, online.

MedicareHow we bill goes hereOur feesFrom $00Health fundsClaim at the desk
Your billing details go here, in your words
About 30 minutesLeave time to try on frames after
What to bringYour current glasses or contacts and your Medicare card.
Late night ThursdayTests until 7pm, so you can come after work.
Bringing the kids?Book them in straight after you.

And a page for every service

Pick the ones you offer. Genius writes them; you approve them.

  • Eye tests/eye-tests
  • Kids' eye tests/kids-eye-tests
  • Glasses and frames/frames
  • Sunglasses/sunglasses
  • Prescription sunglasses/prescription-sunglasses
  • Contact lenses/contact-lenses
  • Multifocal glasses/multifocals
  • Screen and office glasses/office-glasses
  • Sports eyewear/sports-eyewear
  • Safety glasses/safety-glasses
  • New lenses, your frames/lens-replacement
  • Repairs and adjustments/repairs

Plus a page for each suburb you see people from (made in sets), a blog, legal pages and your sitemap.

Careful words, because it's eye care.

Written with health advertising in mind. You still read and approve everything.

  • No health promisesPages explain what a test involves, never what it will fix.
  • Your billing, your wordsGenius never writes Medicare or fund rules for you.
  • Reviews about the visitRequests ask about frames, service and pick-up, not eyesight.
  • Real photosYour frames, your shop and your team.
The LocalGenius app

Say the change. Genius does the rest.

Between eye tests, say or type what's changed. Genius shows you every place it will update, your website, Google and socials, and nothing goes live until you tap Publish.

Coming soon Coming soon on theApp Store Coming soon onGoogle Play
Sample
12:41
CancelListening.

12:41
BeforeAfter
Hartley Optometrists
I'll update these 4 places
    Change somethingPublish
    Questions

    What optometrists ask us.

    $29.99 a month to start

    Four plans, from a simple website to fully managed. Free domain for the first year.

    See all plans →
    Does LocalGenius take our bookings?

    No. Your Book an eye test button opens the booking you already use, like Optomate, Sunix or your current booking link. Appointments, records and recall reminders stay in your practice software.

    Will Genius say whether we bulk bill?

    Only in your words. Your Eye tests page has a spot for how you bill and what people pay, and you fill it in. Genius won't write Medicare or health fund rules for you, and you approve every page before it goes live.

    What do review requests ask about?

    The visit: choosing frames, the service, the wait and picking up. They never ask about eyesight or results. You choose who gets one and when.

    Most of our messages come in on Instagram. Does that work?

    Yes. Instagram and Facebook messages land in the same inbox as your website chat, forms and email, each marked with where it came from, so the front desk can answer them all from one screen.

    Someone's asking about eye tests tonight. Be the page that answers.

    Get your practice website up, then let LocalGenius look after the pages, the messages, the frames posts, the reviews and Google.

    Get started →See pricing

    What do you do, and where?

    Make one like this
    Sample practice